Wine bottles

These are my designs for my wine bottles, i wanted to keep the YO! sushi girl present throughout the whole brand. I kept them really simple and made the girl the main feature to keep it corporate.

I decided to leave the YO! sushi logo of the wine bottle as i felt i didn't need it. As i have got the girl to back up the brand.

I made the girl interact with the item, throughout the menu i have included her with a sushi dish and beer bottle. So with the wine bottle, i have included her with a wine glass was it makes more sense. 

direct mail

I couldn't really think of a unique piece of direct mail, i thought of all the obvious solutions, such as a bottle opener and fridge magnet. However i wanted to be more unique and come up with something that none of my other class mates would think of.


I suddenly got the idea from a dream i was having, i woke up and had to write it down before i forgot it. Sounds a bit cheesy but when explaining it to fellow classmates and tutors they sounded impressed by it.


The idea was to send out a flyer type thing through the post, and apon opening inside you would find one chopstick.


This in turn created a direct response as to claim the other chopstick you had to go into YO! sushi, then you can claim a free meal of your choice.


I also added a funny paragraph about the use of one chopstick, being used as a wand, if you wanted to be harry potter, but not good if you wanted to eat at YO! sushi. I did this to keep the quirkiness of the brand.

These 2 pages will be side by side, the yellow line on the second page is where the chopstick will go, it will look as though she's holding it.

Again the use of space is present, which i'm a fan of. I personally think this will be an effective way of coaxing people into the restaurant, but it's also a funny way, as the viewer may think they have forgot to put the other chopstick in, until they read the passage.

further development for the menu

Like i said previous i was going to use the japanese girl from the mural, within the menu, direct mail etc. The previous menu didn't reflect this, so i did a totally different approach and got my head around the branding project, and rebranding the menu.

This is more unique and shows my design flare on the menu, i also like how it's using the images from the mural, because it keeps it corporate in keeping with it.

I also like the space it has, makes it modern like the company, but also has a fun and young feel about it. which again links in with YO! sushi brand.

This is the inside page, keeping with the London underground from the previous menu, which i still feel works quite well.

It has a nice clean feel and again modern, i really like this it's a complete different approach to the previous menu and will be sticking with this layout.

I will have to keep this clean look throughout my menu, to keep consistency. This shouldn't be a problem as the YO! sushi band is quite modern and minimal, i still want to incorporate this into it.

I feel this are working very nicely and have a nice use of the white space, eventhough there's a lot of type, it doesn't look crowded. It's also balanced in a asymmetric way. I will keep this layout for all the pages.

first idea for menu

Keeping in with the yo sushi type of theme, I slightly altered the menu, keeping the colours the same and fonts the same.

I like the logo incorporating the plate, then once opened logo will then be changed into the London underground logo. The colours alternate to relate the London underground logo, i really like this and will definately be sticking with this idea.


However i have kind of missed the point in re branding the menu and it looks exactly the same as the previous, so i will have to reconsider this.

The Mural

I have now placed all the images together to create the mural.

 

This is as finished as the mural is going to be, sketches for this can be found in my development folder. I will take the element of the japanese girl and use it in my direct mail etc.

I feel the colours work really well and fit with the target audience, very vibrant, but also fit in with the YO! sushi brand.

Iconic Vectors

I thought now would be the time to add more of my vector images now that i had finished them. I won't be including them all just a few that i like. I've also incorporated the YO! sushi colours to make certain images stand out more and look a bit more quirky.

Great Feedback

After redesigning the original mural, I was in need of some feedback. As I had been staring at my design for too long I had convinced myself that the vector style wouldn't work.

My confidence in the mural had started to slip...

Until I spoke to fellow classmates and tutors and they thought that the style was great and had a uniqueness about it. This greatly boosted my confidence and i decided to stick the vector style.

At the moment I am still playing around with layout, but i'm sure it will be finished within the next week or so.

New vector

This is the newly developed Japanese girl, she looks more modern and slightly resembles the character used for YO! sushi. At least with this vector there is some sort of link to YO! sushi.

I tried to make the illustration look a little more edgy by not letting the colours stay within the black outlines, as i feel this was the down fall before because it looked to neat.

I've also tried to simplify it as much as i can, i've change the hair so less colour is used, as before the girl had pigtails. I've also got rid of the shoes as i felt this was adding to the childlike effect.

To fit in the YO! sushi brand, i've incorporated the company colours so she looks as though she belongs.

Thinking of how could use her in the mural has to be different to the last example shown. Eventhough i really liked the idea of her being a typical tourist, she will become the main aspect like before and i may fall back into the trap of it looking like something for a storybook.

Therefore i may only be using her once, depending on how the mural looks. I really think she would work on the other aspects such as direct mail, plus other aspects within the YO! sushi restaurant. E.g. On menu's, even toilet doors, so a Japanese boy to accompany her may work also within the mural, it's something i will consider.

I think they work nicely together, i may not use the boy but i now know that if i wanted to, they would work.

My vector images

Below shows my quick try at a vector illustration

As i said before i wanted to relate the action of the person to the landmark, this is what i was trying to achieve here, by making the girl make the time of Big Ben out of her YO! sushi plate and chopsticks.

I feel it works really well and like the meaning behind it, it's like a typical tourist thing going to all the major landmarks.

I will try to do this with most of the imagery i use, but it's highly unlikely i will be able to do it for them all.

Once i have produced a variety of images i will upload them.

The development of the japanese girl will be found in a development folder, demonstrating sketches of how i got to the final result.

Below shows my rough sketch idea produced with all my vector illustrations

This is a first attempt at the mural, i think the images used to depict London work well, however i don't like the style of the japanese girl. It makes it look quite childlike, as if it is for a storybook.

I won't let this put me off i will try different ways of developing it, i may even have to change the look of the girl completely, followed by the mural itself.

Brand Report

After looking at a variety of cities to choose from for my YO! sushi mural, I have decided on the city of London. The reason for this is I feel that London has a lot of well known landmarks around the city, therefore it will be a lot more easier to produce a mural, as I may not have to use every single landmark to show the viewer it is London.
The other reason is I have visited London a few times and feel confident enough on what to
include within my mural, as I have done most of the typical tourist attractions.

Therefore I will create the mural for an opening of YO! sushi that is situated in an area of London, where tourists are present. As I don’t feel confident enough to do a mural for a specific area of London, as I don’t know the areas of London.

As my mural will be for a YO! sushi based in a top tourist spot, the images I intend to include are the stereotypical images of London. Many of these will be in the top list for top of the mind
branding. E.g. Big Ben, London Eye, Tower Bridge. The list goes on.

The issue I have is that many people will be doing London for their own murals, for all the reasons I have mentioned above. However I feel I could make mine stand out from the rest just from the illustration style used.


After looking at a number of artists/ illustrators my YO! sushi mural will be influenced by the 2D
vector style of Petra Stefankova, as the style they has a youthful feel and I feel this would fit in well with the target audience for YO! sushi.
Stefankova’s style also includes a lot of vibrant colours throughout the vector images, this will also fit nicely into the YO! sushi brand because as a whole it is a very colourful company.

The other illustrator I liked the look of was Jon Burgerman, again I liked the colourfulness of his illustrations. Eventhough he produces crude illustrations by hand and not vectors, I like the way in which they overlapped one another and looking quite crowded. I will be taking this aspect from Jon Burgerman. As I feel produced in the correct was on my mural, it will portray London’s busy streets and urban culture.

My mural will almost be like a bird’s eye view looking down onto the River Thames with all the
major landmarks placed appropriately according to where they are situated in London. I will also have a young Japanese girl with her bowl of sushi at these landmarks, doing the typical tourist thing of sight seeing.

She will be doing different actions at each landmark that link in with the landmark. My development folder will enlighten more about this.